BANKING
Transforming Transactions - Mauritius' Path to Seamless Banking
Our team crafted a sleek mobile banking app, pioneering seamless transactions in Mauritius and setting a new standard in convenience
32575Registered App cost | MUR 507MAverage Monthly Txn |
1623Registered Merchants | 11057Total POP Save Accounts |
Business Challenge
The challenge was to develop a mobile application that addressed the diverse needs of customers and merchants while ensuring seamless integration with various banking systems and merchant billing systems. Moreover, the application needed to gain widespread adoption and popularity in a competitive market.
Key User Needs
Convenience
Customers required a single platform to manage their finances and conduct transactions, irrespective of their bank.
Seamless Payments
Both customers and merchants desired a hassle-free payment experience, leveraging modern technologies like QR codes.
Financial Inclusion
Non-bank users also sought access to banking services and digital payment solutions.
Innovative Features
Customers were looking for value-added features such as split payments, request money, and the ability to purchase insurance products within the application.
Tech stack
.Net Core Android IOS
Our Process
Market Research
Extensive market research was conducted to understand the dynamics of Mauritius' payments landscape and identify the key pain points of customers and merchants.
Feature Ideation
Leveraging insights from market research, innovative features were ideated and proposed for the application, focusing on convenience, security, and value-added services.
Phase-wise Implementation
The solution was implemented in phases to ensure a smooth rollout and adoption. Phase 1 involved acquiring merchants through a robust Merchant Management System and issuing QR codes for seamless transactions. Phase 2 focused on customer acquisition, inviting users to register and link their bank accounts for payments.
Integration
The application was seamlessly integrated with various banking systems and merchant billing systems to ensure interoperability and a frictionless payment experience.
Continuous Improvement
Continuous iteration on the application was performed, introducing new features such as split payments, request money, and insurance product purchases to enhance its value proposition.
The Outcome
20% Increase in Customer Adoption
The application gained significant popularity among Mauritian users, with a considerable number of registered customers.
50% Merchant Engagement
A substantial number of merchants were onboarded onto the application platform, enabling them to accept QR payments and streamline their operations.
10% Increase in Transaction Volume
The average monthly transaction volume on the application reached a significant value, indicating widespread acceptance and usage.
Financial Inclusion
The application contributed to greater financial inclusion by providing banking services to non-bank users through the opening of digital accounts.
Innovation
The introduction of innovative features enhanced the user experience and differentiated the application from competitors.
