BANKING
Crafting Credit Card Journey for the Modern Lifestyle
We revolutionized credit card solutions through innovative technology, tailored solutions, testing, enhancing user experience and operational efficiency for the bank.
4.3App Rating | 1M+App Users |
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Business Challenge
Competitive Differentiation
Stand out in a competitive credit card market by highlighting unique features.
Regulatory Compliance
Adhere to stringent regulations in processes like card issuance, bill payments, and settlements.
Risk Management
Incorporate risk management processes in the card onboarding journey to mitigate fraud, operational, and credit risks.
Marketing Investment
Invest in marketing campaigns to educate customers about the card's features, benefits, and responsibilities.
Revenue Generation
Generate revenue from card issuance, fees, annual charges, and interest while ensuring compliance with RBI regulations.
Key User Needs
Financial Management Tools
Offer budgeting, expense tracking, and credit monitoring tools to help customers manage their finances efficiently.
Convenient Payment Options
Provide hassle-free payment methods for customer convenience.
Rewards and Benefits
Offer attractive rewards, benefits, and an easy redemption process for reward points.
Cross-Selling Opportunities
Promote additional products like insurance, balance transfers, etc.
Personalized Offers
Deliver tailored offers based on spending habits and preferences.
Transparency
Ensure clear and transparent terms and conditions, including fees, interest rates, rewards program guidelines, and redemption options.
Tech stack
.Net Core Android ans iOS Node Js
Our Process
Design Workshops
Collaborative sessions to outline requirements and design prototypes.
Architecture Setup
Establish a scalable and efficient system architecture.
Requirement Gathering and FSD Preparation
Detailed requirement analysis followed by Functional Specification Document (FSD) preparation and approval.
Backend API Integration
Seamless integration with the bank's backend systems through API mapping.
Continuous Client Engagement
Ongoing discussions for query resolution and feedback.
Implementation and Testing
End-to-end testing to ensure quality and reliability.
Build, Delivery, and Support
Deploy the solution, provide ongoing support, and ensure successful delivery.
The Outcome
Increased User Base
Attract a large user base through customer-centric features and offerings.
Brand Value Enhancement
Boost brand value by offering RBI-compliant features and services.
Revenue Generation
Generate revenue from cross-selling products, card issuance, and other sources while adhering to RBI guidelines.
