FINTECH
Driving Digital Transformation: India's Second Leading Mobile Banking App
How second leading app Became India's Premier Mobile Banking Success Story
50M+App Users | 300+Services |
60%Registered Merchants |
Business Challenge
To ensure new generations and future ones value our capabilities, while simultaneously enhancing our engagement with users, reducing onboarding time for each of them, and creating new opportunities by launching attractive, and richer offers to customers.
Key User Needs
Convenience
Provide a user-friendly platform for managing finances on the go.
Seamless Payments
Enable quick and easy bill payments, transfers, and recharges.
Financial Inclusion
Offer mobile banking solutions to a broader customer base, including those previously unbanked. This is done by offering features to make wallets, investment options, or in-app chat support.
Innovative Features
Stay competitive by offering features like mobile wallets, investment options, or in-app chat support.
Our Process
Our Process
Market Research
Detailed research on the domain using multiple experiments to discover the different techniques and develop ways to ease the flow of small and medium enterprises.
Feature Ideation
Through various UX and market research analysis, managing requirements, updating personas, and business goals while focusing on creating long-term value for the customer and business.
Phase-wise Implementation
Integration with core-banking, integrated with various third-party solutions and other regulatory needs to ensure security, scalability, and performance.
Integration
The application was seamlessly integrated with various banking systems and merchant billing systems to ensure interoperability and a frictionless payment experience
Continuous Improvement
Refining functionalities and capabilities to stay in frontlines, integrating these in the application to optimize the overall experience. Working with a UI expert helped us to test and validate usability and interfaces to avoid guesswork.
The Outcome
50% Increase in Customer Adoption
There has been a great increase in the number of new users onboarded since the updated launch. The new release improved the onboarding experience by 50% while maintaining a strong and effective target with the future needs of our clients.
15% Increase in Transaction Volume
This application has shown additional differentiation through our collective efforts in improving the user experience. Increase in transactions and engagement has been phenomenal, and the solution has delivered the required results.
Financial Inclusion
Customers who were previously unbanked using mobile technology now had a significant improvement. We could look for additional ways to expand and involve them in new segments.
Innovation
Offer mobile banking solutions to a broader customer base, including those in rural areas. Stay competitive by offering features like mobile wallets, investment options, or in-app chat support.
