"This case study showcases Winjit’s Music monetization in the mobile space by developing apps and using various app monetization strategies proved to be very innovative and highly profit making."
There were several companies with a huge pool of musical content. Winjit helped them to monetize in the mobile space through various avenues. Although the apps were available for free, various monetization strategies were used to generate a stream of revenues for the top music labels in the country.
The customers were the leading music companies who wanted to monetize their content in the mobile ecosystem in order to create an alternate revenue generating model.
The key requirements to be addressed were:
To build a model that would generate a stream of added revenues by developing applications in the mobile industry.
The content that was available with the music companies was huge.
The content needed structure.
The applications needed to appeal to the people.