Micro Apps: The Future of Mobile Apps
Not too long ago, there was extensive hype around chatbots. Many B2C-oriented companies jumped on the bandwagon and developed a customized chatbot. Chatbots continued to surge in popularity as IT giants such as Microsoft came across it. For the large part, developers were trying to force these apps to perform multiple tasks.
Although chatbots continued to flourish, it gave traction to a new mindset. It was realized that going for a singular and dedicated focus was not exactly a poor strategy. Mastering a single functionality and letting it deliver results, has led to the rise of a new trend: micro apps.
What is Micro App?
A micro app is not any fully newly developed app that uses a brand-new technology. Instead, it is your everyday app with a major difference: it is mainly focused on executing one task with high efficiency.
In a broader software engineering context, you can consider it similar to the single responsibility principle. It refers to doing one thing, and doing it well. With micro apps, the principle serves as a guiding force for building powerful mobile experiences.
By now, you must have guessed that micro apps are not too new. Many people use it daily without realizing the difference. If you are wondering how, consider Google that has integrated micro apps into its search engine.
For instance, let’s consider Super Tuesday, the U.S. Primaries that was just held this week. Type “Super Tuesday” into Google and it will show results
All this smooth and fluid experience is brought to you by focused and tiny micro apps. You are gleaning through desired information without being forced to go through a larger resource.
Ever pondered over why Facebook released a separate Messenger app for its gigantic social media platform? Yes, it was a strategic move towards micro apps where chat application became a task-based app for only chatting. This was a convenient route for users because they were enabled to resolve their existing needs without opening and going through the heavy Facebook app.
From the consumer perspective, this concept generates significant value. If you have some recollection of the Internet in 1990s or 2000s, then go back to the world of web portals. At the time, developers relied on a certain concept known as portlets. They were in charge of a specific functionality that web portals passed to their users. Therefore, people with a grasp of old technology can consider micro apps as an extension of the portlets concept.
Coming back to 2020, micro apps align well with the modern in-demand idea, known as minimalism. Other than its adoption in lifestyle, minimalistic designs have built up chatter across the tech landscape. But, why are we talking about minimalism here? Actually, micro apps are more or less a minimalist form of a standard full-sized app—one that holds promise to assist users and capture their interest with specific functionalities.
In many cases, a micro app is founded on the back of an HTML-coded custom feature app that supports the most basic areas of the business and contains only limited functions.
A Step towards Better Future
Here is what micro apps bring to the table.
Resolve Several Technical Issues
A standard app is often home to a huge chunk of features that remain unused. These limitations further add insult to injury by causing the app to suffer from these issues.
- Complex navigation
- Sluggish performance
- High loading time
Micro apps may not provide too many features on paper, but they raise user experience to newer heights, enough to score high on all of the above factors. In return, users get their hands on unparalleled performance, lightning-fast access, easy navigation, and out-of-the-box user experience.
Put Less Effort
If HTML/HTML5 is the underlying technology behind a micro app, they are loaded dynamically into the current communication tools. Therefore, it is a piece of cake for developers to embed them into a bigger, full-featured app. Effectively, this also means that you no longer have to go through promoting your product on the app store.
3. Attain Liberation from the All-Rounder Apps
Earlier, the race to make the next big heavy app was detrimental; businesses were unable to pay proper attention to their target audience. The concept behind an all-rounder app, championing the idea of a conformist app, makes users get bored in no time.
Often, new apps are nothing more than a replica of their website version. Since smartphones differ greatly from desktops, it is not always the best idea to recreate the same user experience with bulky components.
The single functionality approach taken by micro apps is more likely to redirect users to the portal and increase brand interactions. This also takes a great deal of burden off the developers who can now feel more at ease. Now, they can put all of their experience, skills, and creativity into a single feature.
A Real-World Example
If you are considering micro apps as a business owner, then you have to get a more “realistic” outlook. Let’s consider a retail business in India. The corporate management always looks to leverage technology, optimizing their operations. They decide that monitoring inventory is slow and inefficient because it takes two weeks due to dependence on manual means.
Buyers have to sit at a green-screen terminal, going over all the SKUs (stock keeping unit) for all the stores. Next they send emails to the store managers regarding price changes.
With micro apps, they can transform the whole process into a real-time data pull(similar to the above Google example). Single-purpose apps notify users with real-time alerts and notifications as soon as their threshold reaches a set limit. Moving forward, buyers can take advantage of this information by speedily update price shifts, according to the present inventory with a handful of clicks.
Current industry trends indicate that micro apps are here to stay. Whether businesses use it to deliver more personalized and fluid user experiences, or enterprises use them to manage their employees without any hiccups, they can be used for different needs.
As the age of the micro apps begin, you have an opportunity to outperform your competitors by building a micro app of your own. For this purpose, contact Winjit. We can also add an extra edge to your business with the AI factor.